18 November 2025
North Melbourne is thrilled to announce 13cabs as the Club’s newest platinum partner.
With over 8,000 cabs, including sedans, MAXI TAXIs and Wheelchair Accessible Taxis across the country, along with access to bus and coach transport, 13cabs will become the club’s official point-to-point transport partner.
13cabs will be proudly displayed on the club’s AFL playing guernsey and shorts across the next two seasons and will also have strong off-field club branding across the 2026 and 2027 AFLW seasons.
This partnership also represents a significant boost to The Huddle, helping connect more communities with the industry-leading education programs provided at the Arden Street facilities and on match days.
North Melbourne CEO Jen Watt is excited to partner with 13cabs as the club aims to grow its fan base and build on key initiatives like its ‘Welcome to AFL’ program.
“We’re thrilled to have 13cabs on board, an organisation that has helped Australians commute for nearly 30 years,” North Melbourne CEO Jen Watt said.
“The 13cabs driver and bus network plays a key part in servicing our growing community, and we believe the partnership represents an exciting opportunity to unlock the power of transport to welcome new fans to our AFL and AFLW match days.”
13cabs Chief Operating Officer, Olivia Barry, said: “North Melbourne is a club built on community, and transport is how community connects.
“With our extensive driver network, we will make it easier for members and fans to get to AFL and AFLW match days while also backing The Huddle’s education programs at Arden Street.
“We’re proud to support both the AFL and AFLW programs at North Melbourne, helping the club and its people move with confidence.”
13cabs is set to be an engaged partner of the football club, offering members exclusive offers, including 25% off trips in the 13cabs app using code 13ROOS until the end of November, with more to come throughout the AFL and AFLW seasons. T&C’s apply.
